What stage of planning are you in?

Business Modeling:

If you are still validating for yourself that your idea can work and that someone will give you money for providing this product or service you should start by creating a Business Model.

Business Planning:

If you have already developed your business model and you are convinced that the world needs this product or service you are probably ready to start a Business Plan.

Business Models:

  • Help YOU organize your thoughts

  • Are designed to be revised over and over as you make decisions and discoveries

  • Are less formal and include fewer details

  • Help you clarify the problems your product or service solves

  • Help you narrow your focus onto the Value your solution provides to different people

  • Help you identify things you don't know 

  • Puts structure around a set of assumptions that need to be validated

  • Are seldom enough to get you financing or investment

Business Plans:

  • Help others understand the business you see in your head and your heart

  • Show the results of your decisions and discoveries

  • Are more formal and include many details

  • Clearly state the problems you solve and specifically who your solve them for

  • Evaluate & explain the market(s) you are in

  • Measure the results that can be expected if your business model is right  

  • Include formal financial documents

  • Are usually required before financing or investment is offered

Business Model Creation

Business Model

•  A guided tour through the  business modeling process that will help you design the foundation of your future business.

•  Built-in educational content to help you understand both how to create a business model, and how  to explain how your idea works.

•  An always ready system that you can work on when you have time at how or on the go.

•  A final document that makes it easy to see the internal & external pieces of your business as well as how they relate to each other.

•  Piece of mind about making the decision to go all-in on this idea, or wait for the next one.

Business Plan

•  An easy-to-manage, but detailed journey through the business you see in your head, that will help you make it real and test it's potential.  

•  A structured method for helping you make decisions about key parts of your business while also getting your lender the information they need in the format they want.


•  Tons of built in help & how-to info for first-time entrepreneurs or businesses with lots of unknowns.


•  A data-responsive system that only asks questions relevant to your business and doesn't make you write more than is needed.

•  Lending-ready financials without having to do any math.

•  Proprietary financial validation tools that help with calculations, show you if you on track to meet your goals, and catch your mistakes before you finish your plan.

•  Proprietary operations validation tools that help keep you growth plans and your lifestyle in sync so you don't set yourself up to burn out after making a huge investment