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KNOWLEDGE BASE:

2 min read
Know your business model before starting your plan.
Starting a business plan before you are crystal clear on your business model is a waste of time. Arguably the most important steps in


1 min read
Applying COGS thinking to services = Cost of Services Sold (COSS):
Service businesses have input costs too. Just because they're not technically COGS doesn't mean you can ignore them. Count your COSS too.


1 min read
Why knowing your per-unit costs is so important for product businesses
When you hear an entrepreneur say something like 'I'll make it up in volume', what they are usually really saying is 'I don't know my costs'


1 min read
remodeling a rented space may cost more than it's worth
Who do you provide overwhelming value to? Make sure you are solving a problem they care about Lorem ipsum dolor sit amet, consectetuer...

1 min read
Identifying your target market
Who do you provide overwhelming value to? Make sure you are solving a problem they care about Lorem ipsum dolor sit amet, consectetuer...

1 min read
Dig deep into customer discovery to make sure you know what customers value
Customer discovery... The best way to know what customers want is to ask them Don't fool yourself into hearing what you want: Lorem...

1 min read
Consider building on your strengths instead of trying to fix your weaknesses
Stengthfinder... Do the math: See if it makes more sense (and money) to do it yourself or hire it out elsewhere. Lorem ipsum dolor sit...
1 min read
Ownership thinking v. Employment thinking
One of the most important thing you can do as you plan you business is to intentionally stop thinking like an employee and start thinking...
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