Who do you provide overwhelming value to?
Make sure you are solving a problem they care about
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Get very specific, then back out till your value proposition isn't as strong:
You have to decide if you want to give it to them. Is the market big enought, are mrgings high enough. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium.