KNOWLEDGE BASE:

Starting a business plan before you are crystal clear on your business model is a waste of time. Arguably the most important steps in

Service businesses have input costs too. Just because they're not technically COGS doesn't mean you can ignore them. Count your COSS too.

When you hear an entrepreneur say something like 'I'll make it up in volume', what they are usually really saying is 'I don't know my costs'

Have you ever walked out of a store after not being helped because they were so short staffed? That business didn't manage their capacity.

If you have ever grumbled while you paid $4 for a bottle of water at the airport or $8 for a hotdog at a sporting event you have seen this

Contrary to popular opinion, sales is a learned skill, not an innate ability or magic that on certain personalities can master.

Before you can optimize your staffing and sales processes on the way to maximizing your Sales Capacity you have to know how to calculate it.

If your competitor sells their product for $100 each and your product is 85% as good as theirs, there is an argument for you charging $85

This is a good place to start to make sure you don't lose money on a sale but there are other, and better, ways to price as well.

Who do you provide overwhelming value to? Make sure you are solving a problem they care about Lorem ipsum dolor sit amet, consectetuer...

Who do you provide overwhelming value to? Make sure you are solving a problem they care about Lorem ipsum dolor sit amet, consectetuer...

Customer discovery... The best way to know what customers want is to ask them Don't fool yourself into hearing what you want: Lorem...

Stengthfinder... Do the math: See if it makes more sense (and money) to do it yourself or hire it out elsewhere. Lorem ipsum dolor sit...

One of the most important thing you can do as you plan you business is to intentionally stop thinking like an employee and start thinking...