WHY PEBBLE PLAN? (THE COMPANY)
WE ARE SO CONCERNED ABOUT YOUR SUCCESS, WE WILL TELL YOU THE HARD TRUTHS YOU DONT WANT TO HEAR.
A good friend and mentor of mine once told me, "Only a real friend will tell you when you've got a booger on your nose." Thankfully, that was our last conversation about boogers, but we had lots more conversations about success and how to help others while still being successful in business. I took his words to heart when I counseled entrepreneurs who said they were ready to start their business, but their plans were full of holes. I knew they didn't want to hear about the problems with their plans, but in order to really help I had to point them out and risk them getting mad or embarrassed. Very few did, instead most were thankful that someone took the time to help them see what they could not or chose not to see.
In designing our software I took a similar approach, I wanted to make it easy for people to see the holes in their plan so they could make informed decisions about their real level of readiness to start or grow their business. We do that by asking questions that can reveal potential holes in their understanding and readiness; and then giving them to tools to fix those holes. Sometimes there are 'nuts & bolts' kind of issues that can be fixed with more information, but just as often, their are deeper issues that deal with how entrepreneurs see themselves, what drives them, how much risk is right for their situation, or the big one, what does it mean to be successful.
Software cant answer the deeper questions, but it can help provide an atmosphere where an entrepreneur that is willing to dig for answers can be confronted with what they don't know in a way that doesn't condemn, or embarrass. When done right, helping people see what they don't know leads them one-step-at-a-time towards filling in the blanks so they can make decisions based on data, not feelings of fear or frustration, or desperation, or unrealistic optimism.
I ended up being good friends with many of the hundreds of small businesses I have worked with, I don't always have good news for them, but they know that when I help them see a hole in their plans it is because I want the best for them and don't want them to walk into a bankers office with a booger on their nose.
We look forward to working with you.
WHY PEBBLE PLAN? (THE NAME)
I wanted a name that spoke to the core of what our business is all about, helping entrepreneurs count the cost of starting or expanding their business. I had been thinking about that and was kicking around a few ideas, then while reading one day I started down a rabbit trail about the origin of the phrase 'count the cost' and found that in Greek it translates to psephizo, and that the word psephizo also means 'pebble'. As soon as I saw it, I knew that the word 'pebble' was going to be in the name.
"Which of you, intending to build a tower, does not first sit down and count the cost?" I'm pretty sure this question was being asked to a group of entrepreneurs. Who else builds a tower?
Pebbles, though individually small, are the indispensable for creating solid foundations; for both buildings & businesses.
PEBBLE PLAN PARTNERS